Privacy Policy

Who we are

Lilly the Labrador is run by Emma Easter, we are based in South Wales, UK.

Our website address is: https://www.lillythelabrador.com.

What personal data we collect and why we collect it

We take the security of your data very seriously and will not disclose it to any third party without your permission.

This includes names and email addresses for our newsletter or any other correspondence we have with you. This is stored in MailChimp purely for this use. This data is collected using the Divi Email Opt In module.

We plan to send correspondence whenever we have something worthwhile to educate you with. This could be anything from once to twice a month, unless we have lots of wonderful stuff to tell you. All correspondence sent via the auto responders stated above have an unsubscribe link at the bottom of the email or newsletter.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

The main spam detection used is Akismet.com, which stores data of spammers within its database to use against safeguarding spam bothering other blogs and websites.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

IP Addresses

These are collected by the computer every time you are connected to the Internet, especially when you submit a comment on this website. These will only be used to blacklist spammers or trolls to prevent them from being a nuisance within comments.

Contact forms

We use Divi’s Contact Form module to host our contact form, we have email retention policies in place to delete messages as per the rules set for that type of Enquiry. Enquiries from Business contacts may be held for a longer period of time, compared to those of general enquiries, especially if we review a product for a business.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to attempt to understand this website’s user activity. Usually this comprises of looking at the stats and sighing a lot, so it is unlikely we will be using the data presented to us, except which keywords people use to find us, and which post headlines attract the most readers. If this changes, this policy will be amended accordingly. Here’s Google Analytic’s privacy policy if you wish to review it.

Who we share your data with

At this stage Lilly the Labrador hasn’t developed enough to share data with anyone else. If we do get that far,  we will be asking your consent, and will amend this policy accordingly.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

If you have any questions regarding this policy, or your dealings within our website, please email [email protected]

Additional information

How we protect your data

All computers and phones will be encrypted against data breach. Any data that has completed its use will be deleted.

What data breach procedures we have in place

The ICO will be contacted and their instructions will be followed.

What third parties we receive data from

None. We don’t accept external advertisers on this website at this time.


We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).


We use this app to back up our blog so that should the worst happen no data is lost.

Policy Created: 30/10/2018